Promotional Products - Advertising Specialties

With promotional products your choices are virtually unlimited. In fact the only limit is your imagination. From the original beads and trinkets that bought Manhattan Island, to t-shirts, calendars, coffee mugs, pens and caps. Then you start thinking outside the box to items like, stadium blankets and seats, three dimensionally engraved bookends, dress and polo shirts, jackets, and uniforms and special awards. All with your logo and contact information of course.

The right choice of items is important of course and whatever your budget or niche, there's an item or group of items, that are affordable and with the quality you insist on to represent your company, product or service in the most favorable way.

Refrigerator and Business Card Magnets: Magnets are an exceptionally cost effective way to keep the company name, logo and your contact information in front of your clients and their associates. I bet you have one or more for your favorite pizza place, mechanic or plumber.
Quality Desk Accessories: Sticky note pads, sticky pad dispenser, letter openers and the desktop ruler with your company's logo are tried and true and best of all, They Work! and they work well.
Hats, Shirts, Jackets: Every customer, prospect, friend or relative can easily become a walking billboard for your company, your product or both.
Calendars: These are a very cost effective, company promotion product. Print your logo, address, web address, Email and phone number at the bottom of every page and clients or prospects find you easily. Highlight important dates to keep your clients enlightened of important events, i.e.; trade shows, special or holiday sales, etc. These work great coupled with Refrigerator Magnets.
Key Chains: Another inexpensive way to attach your company's name to something people carry around with them every day. Use caution here. Too cheap and it gets thrown in a drawer and only used if the good one breaks or is discarded when your client gets a better one. A good classy key-chain is still a very cost effective promotional item.
Golf Balls: Keep your company's name in front of your customers or solid prospects even on the weekends. Ever time they tee it up or identify their ball there you are helping them again...Possible serendipity: if your client loses the ball in the woods or pond, it will eventually be found and a new prospect may come your way.
Pens: These work with other Desk Accessories or as a stand alone specialty advertising product. They can be put in an envelope in a direct mailing and believe me, "Lumpy Envelopes Get Opened First". Think about your own household or business mail. The Pen is probably the most used and kept item in the specialty advertising arsenal and it will not bust the advertising budget.

What do you want these products to do for your business? Boost sales, build your company branding; (promotional products can subtly ingrain your firm's name into the minds of existing and potential consumers), provide a way to thank your customers? Perks are a perfect way to reward customer loyalty.

Have a clear goal in mind for each campaign. Putting your logo on a variety of items tells customers that you've arrived and you're in business for the long haul, but avoid overspending. It is only good business to have different grades of products for different types of clients. The 80/20 rule applies to advertising specialties also.